Samsung × Forbes
Collaborative advertising campaign for the new Samsung S21 Ultra smartphone on the Forbes business magazine platform, the Samsung brand increased smartphone sales and received many positive mentions on social media.
Client
Samsung, Forbes
Field
Consumer electronics, semiconductors, home appliances
Services
UX/UI Design, Web Design, Animation, Web Development
Challenge
- Promoting the Samsung Galaxy S21 Ultra
- Attracting potential customers through a dynamic online experience
Solution
- Developed an interactive landing page
- Integrated video content and promotional materials
Results
- Over 100 new customers acquired
- Enhanced online engagement through interactive content
Campaign Overview
Samsung, a leading global technology brand, is always striving to elevate the user experience. When it was time to unveil the new Samsung Galaxy S21, the company turned to GamifyCat to create an interactive and immersive landing page that would transform learning about the product into an exciting adventure.
Our team took on the challenge by developing an interactive video landing page that showcased the Samsung Galaxy S21 in various everyday scenarios. The project included full UX prototyping, UI design, and HTML5 development, all custom-built for Forbes, where the Samsung S21 Ultra ad campaign was ultimately featured.
Visit live version website ↗
1 M+
Total Impressions
2.2 %
Social interactions
3.4 %
Conversions CTR
Problem
In an era of information overload and endless distractions, Samsung faced a crucial challenge: how to capture and retain users’ attention while deepening their engagement and building a strong connection with the brand.
The goal was not just to showcase a quality product, but to offer a unique experience that would both satisfy and surprise users.
Solution
We developed an interactive video landing page centered around a main character who showcases the Samsung Galaxy S21 in various everyday scenarios. The video featured the protagonist using the phone in diverse settings—at a restaurant, in a car, for business purposes, managing finances, and more—demonstrating the device’s multifunctionality.
As users watched, they could select from a series of circular icons, each representing a different scenario. This interactive element allowed users to choose how they wanted to explore the phone’s capabilities, making the experience highly personalized and engaging.
At the end of the interactive video, users were directed to a more traditional landing page where they could explore detailed information about the phone. This section was enriched with visually appealing animations, providing a comprehensive and attractive overview of the Galaxy S21’s features.
Outcome
After integrating our gamified solution, Samsung observed a significant increase in user engagement. The interactive landing page not only strengthened the brand’s connection with its audience but also enhanced product loyalty and trust. This approach allowed Samsung to stand out from its competitors and take a leading position in the market by offering a unique experience that users couldn’t find elsewhere.
Our team was responsible for the UX prototyping, UI design, and HTML5 development of the website, which was custom-built for Forbes, where the Samsung S21 Ultra ad campaign was ultimately featured.
As a result
Our work with Samsung clearly demonstrated how gamification and interactive elements can transform user interactions and help achieve significant business goals.
By crafting a memorable and unique experience, we didn’t just hold users’ attention—we fostered brand loyalty by making every interaction with the Samsung Galaxy S21 meaningful and engaging. This project was yet another step in our journey to push the boundaries of what’s possible in the digital landscape.
