Asus × Forbes
Developed an animated landing page and a Unity pixel adventure game for the Asus ZenBook 14. The game featured tasks that rewarded users with promo codes, boosting engagement and sales.
Client
Asus, AMD, Forbes
Field
Computer hardware, electronics, and gaming products
Services
UX/UI Design, Web Design & Web Development, Game Design & Development, Unity
Challenge
- Promoting the ASUS ZenBook 14
- Engaging customers with a creative approach
Solution
- Interactive pixel game and landing page
- Rewards for user participation
Results
- Enhanced user engagement
- Increased sales through promo codes distribution
Campaign Overview
Asus, a global leader in innovative technology, sought to promote their Zenbook 14 in a way that would resonate with modern professionals and tech enthusiasts. For this campaign, Asus partnered with GamifyCat to create an engaging and memorable experience, which was featured on the prestigious online business magazine, Forbes.
Our project was divided into two main components: the design and development of an animated landing page and an interactive pixel game. Both were aimed at showcasing the Asus Zenbook 14’s features and benefits in a way that was both entertaining and informative.
Visit live version website ↗
1.2 M+
Total Impressions
2.74 %
Social interactions
2.95 %
Conversions CTR
Problem
In a crowded market where high-performance laptops are abundant, Asus faced the challenge of distinguishing the Zenbook 14 from its competitors. The goal was to create a campaign that would not only attract attention but also actively engage users, encouraging them to explore the product’s features and, ultimately, drive conversions.
The campaign needed to deliver a unique experience that aligned with Asus’s brand identity and appealed to a tech-savvy audience.
Solution
To address this challenge, we designed and developed a comprehensive campaign that combined an animated landing page with an interactive pixel game. The one-page landing page featured smooth animations and compelling visuals that highlighted the key features of the Asus Zenbook 14, guiding users through its specifications, design, and performance capabilities in a visually appealing and informative manner.
Complementing this, the interactive pixel game, built using Unity, allowed users to take on the role of the main character in a retro-style adventure. Throughout the game, players completed tasks that showcased different aspects of the Zenbook 14’s functionality. Upon successfully completing the game, players were rewarded with a promo code that could be used to purchase the Zenbook 14 directly from the Asus website, making the experience both engaging and rewarding.
Outcome
The dual approach of combining a dynamic landing page with an engaging interactive game proved highly effective. The campaign not only attracted significant traffic to the Forbes feature but also generated substantial user interaction and engagement. The unique blend of visual storytelling and gamification helped Asus create a memorable brand experience that set the Zenbook 14 apart from its competitors.
By the end of the campaign, Asus saw a noticeable increase in interest and conversions for the Zenbook 14. The interactive elements of the campaign, particularly the pixel game, were widely praised for their creativity and effectiveness in driving user engagement.
As a result
Our collaboration with Asus on the Zenbook 14 campaign demonstrated the power of combining digital design with interactive experiences. By leveraging gamification and visual storytelling, we were able to create a campaign that not only captured the attention of the target audience but also deepened their connection to the product.
This project was a testament to our ability to push the boundaries of digital marketing and deliver impactful results for our clients.
