Dartmouth College
Developed an AR app for the Hood Art Museum at Dartmouth College, allowing visitors to access detailed information about exhibits by pointing their smartphones at the artwork.
Client
Dartmouth College, Hood Museum of Art
Field
Higher education, art museum, cultural institution
Services
Naming, UX/UI Design, Web Design, Web Development, Mobile App Development
Challenge
- Enhancing visitor engagement at the Hood Museum of Art
- Providing accessible, detailed information about exhibits
Solution
- Developed an AR app for museum visitors
- Enabled easy access to exhibit information via smartphones
Results
- Improved visitor experience with instant access to artwork details
- Increased overall visitor engagement with the museum exhibits
Campaign Overview
In celebration of Dartmouth College’s 250th anniversary, Dartmouth College and Hood Museum of Art sought to create an immersive experience that would bring their rich history and art collections to life.
To achieve this, GamifyCat was tasked with developing a cutting-edge AR mobile application named Dartmouth Augmendo, designed for both Android and iOS platforms.
5k +
Total Impressions
3.5 %
Social mentions
500+
New participants
Problem
The challenge was to find a way to make the extensive and intricate art collections at Hood Museum of Art more accessible and engaging, particularly for students and visitors who might not have a deep background in art history.
The goal was to enhance the educational experience by allowing users to interact with the exhibits in a way that was both informative and immersive, making the art come alive in the digital age.
Solution
To meet this challenge, we developed the Dartmouth Augmendo AR mobile application, which serves as an interactive guide to the exhibits at Hood Museum of Art. The application allows curators to add detailed information about the exhibits through a custom-built CRM system. Within this system, curators can mark specific points on the artworks and add descriptions that provide insights into various elements of the pieces.
This system is integrated seamlessly with the mobile app, enabling users to explore the exhibits in an entirely new way. By pointing their smartphone cameras at the artworks, users can view the corresponding information directly on their screens, bringing the stories behind the art to life. The app was launched with a focus on the exhibitions of “The Epic of American Civilization” by José Clemente Orozco, making it a centerpiece of Dartmouth College’s anniversary celebrations.
Outcome
The launch of Dartmouth Augmendo significantly enhanced the visitor experience at Hood Museum of Art. The app provided students and other users with a deeper understanding of the artworks, encouraging greater engagement and appreciation of the exhibits.
The seamless integration of AR technology with educational content not only made the art more accessible but also created a lasting impression on users, helping them connect with Dartmouth College’s rich cultural heritage in a modern and interactive way.
As a result
Our work on Dartmouth Augmendo for Dartmouth College and Hood Museum of Art demonstrates the potential of AR technology in transforming educational experiences. By merging traditional art with modern technology, we were able to create a unique platform that enriched the way users interact with and understand art.
This project showcases our ability to innovate in the field of digital education, pushing the boundaries of how information is delivered and experienced in the 21st century.
