MasterCard | Animated Storytelling

How storytelling attracts new users for MasterCard

We teamed up with Mastercard and Forbes magazine to advertise Mastercard’s corporate business cards, focusing on how they benefit individuals rather than just companies.

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Client

MasterCard, Forbes

Year

2021

Services

Art direction, Web Design, Illustrations

Our team drew customized illustrations for each character in this story. The characters have the MasterCard brand color palette, but without directly referencing it so it’s not obsessive.

As a result, MasterCard received a beautiful animated storytelling that not only helped to brighten up the time when reading the story, but also attracted new Business card users for the company

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