Garnier Fructis
Developed a survival mini-game for Garnier where players dodge hair-damaging obstacles to win promo codes.
Client
Garnier
Services
UX/UI Design, Web Design, Web Development, Game Design, HTML5 Game Development
Challenge
- Engaging users with Garnier Fructis products
- Promoting brand awareness through interactive content
Solution
- Developed a survival mini-game where players dodge hair-damaging obstacles
- Integrated promo code rewards for players
Results
- Enhanced brand engagement and user interaction
- Increased promotional code redemptions through gameplay
Campaign Overview
Garnier Fructis wanted to showcase how their products stand up to different weather conditions in a way that would engage and entertain users.
To achieve this, we created a survival-themed mini-game where players navigate through various weather challenges, symbolizing the strength and resilience of Garnier Fructis products.
Visit live version website ↗
650 k+
Total Impressions
2.88 %
Social interactions
3.13 %
Conversions CTR
Problem
The challenge was to find an engaging way to demonstrate how Garnier Fructis products protect against environmental stressors like sun, wind, and rain.
Traditional ads weren’t capturing the audience’s attention, so a more interactive approach was needed to connect with users and showcase product effectiveness.
Solution
We developed an immersive mini-game where players control a character trying to survive in three different weather conditions: dodging intense sun rays, avoiding strong winds, and navigating through heavy rain.
Each level symbolized the challenges hair faces in real life, while emphasizing that Garnier Fructis products are effective in all these conditions. The game provided an engaging, hands-on demonstration of product benefits in a fun, interactive way.
Outcome
The game successfully increased user engagement and reinforced the brand’s message. Players not only enjoyed the challenge but also came away with a clear understanding of how Garnier Fructis products protect hair in any weather. Social media interactions and time spent on the landing page increased significantly as a result of the game.
Outcome
By combining entertainment with education, Garnier Fructis was able to create a memorable brand experience that went beyond traditional advertising.
The mini-game showcased product efficacy in an engaging way, strengthening brand perception and driving positive user interactions.
