Problem

Jacobs wanted to build a campaign that went beyond traditional advertising by creating a rich, story-driven experience where users could actively participate in the world of the game.

The challenge was to design a game that would be both enjoyable and offer users clear connections to the Jacobs brand, while also encouraging players to visit the brand’s website and participate in a prize raffle.

Solution

The solution is an exciting browser-based role-playing game developed on the HTML5 engine, in which players receive a letter informing them that a family’s house in the village is now theirs. When they arrive, they discover that the village is full of opportunities and missions to complete. Players move around the map completing various missions such as clearing debris, repairing the house, and removing weeds. Energy is a key mechanic in the game, players need to manage it wisely to complete missions.

To integrate Jacobs into gameplay, brand-specific missions have been incorporated into the game. For example, players can plant a coffee plantation, harvest coffee beans, and trade them for a coffee stick to restore energy, directly linking the concept of revitalization to the Jacobs product. The game also features fun mini-games, such as traversing a maze to rescue a lost baby goat or fishing to catch a goldfish, which adds variety to the user experience.

After completing all tasks and missions, players had the opportunity to visit the client’s website and participate in a drawing for a laptop and other exciting prizes. This interactive flow promoted engagement with the Jacobs brand and rewarded players for their diligence in the game.

Outcome

The RPG game was a success, receiving positive feedback from users across social media platforms. Players appreciated the immersive story and the connection between the game mechanics and the Jacobs brand. The seamless integration of coffee-related missions not only reinforced brand loyalty but also created a direct link between Jacobs’ products and the concept of energy and revitalization in the user’s mind.

Additionally, the game saw a significant number of website visits, with players eager to participate in the raffle. The campaign helped Jacobs strengthen its online presence and drive user interaction with the brand in a creative and memorable way.

As a result

This RPG game for Jacobs is a prime example of how gamification can transform brand engagement. By creating a story-rich environment where users actively interact with both the game and the brand, we were able to enhance the audience’s experience and solidify the brand’s connection to energy and refreshment.

Jacobs not only saw increased engagement and website traffic, but also enjoyed positive feedback from both new and returning customers, making this campaign a standout success.