Jacobs Monarch (JDE) | Office Simulator

How to turn an office routine into a fun game

Our collaboration with Jacobs Douwe Egberts (JDE) commenced in early 2024 with an exciting challenge: to create an engaging mini-game centered around our hero in an office setting.

The goal was to design a game that not only entertained but also subtly enhanced the player’s efficiency at work, all while incorporating the client’s product in an interactive and enjoyable manner.

Client

Jacobs (JDE)

Year

2024

Services

Game Design, Web Design, HTML5

We embraced a nostalgic approach by designing the game in the charming style of retro pixel games with a top-down view. This aesthetic choice added a layer of familiarity and appeal, evoking a sense of nostalgia among players.

The game was meticulously programmed using HTML5 and Vue.js, ensuring smooth performance and an engaging user experience.

In a game called “Take a break with Jacobs 3in1” players take the role of an office worker.Players have the option to choose the gender of their hero, adding a personalized touch to the gaming experience.

The core objective is to sort through piles of documents, perform various office tasks, and ultimately boost the character’s work efficiency. One delightful aspect of the game is the ability to “drink” cups of coffee, seamlessly integrating Jacobs’ product into the gameplay.

To keep players engaged, we incorporated 17 unique challenges within the game. These challenges vary in difficulty and complexity, ensuring that players remain captivated throughout their gaming session. Additionally, we designed three possible scenarios for completing the game, including hidden levels that offer extra rewards and surprises for those who discover them.

The game is specifically tailored for office workers seeking a brief yet entertaining distraction during their breaks. It provides a perfect 10-15 minute escape, allowing players to recharge while enjoying a cup of Jacobs coffee. This alignment with the client’s product enhances brand recall and encourages players to engage further with the brand.

The advertising campaign surrounding the game was a resounding success. Players were directed to the client’s website to explore the new line of Jacobs 3in1 sticks, increasing brand engagement and product familiarity.

One of the standout features of the campaign was the inclusion of an adorable, specially-rendered Corgi, which became the official mascot of the advertising initiative. This cute and fluffy companion added an element of charm and warmth, resonating well with the audience.

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