Intel × My.Games
Join Intel Gamer Days to discover Intel’s product history, take quizzes to test your knowledge, and win exciting prizes like laptops and loot boxes from Warface.
Client
Intel, My.Games, Player.One, Warface
Field
Central processing units Microprocessors
Services
UX/UI Design, Web Design & Development, Animation
Challenge
- Boost engagement for Intel during Intel Gamer Days.
- Create an interactive experience to attract gamers and retain their interest.
Solution
- Developed a long-read platform showcasing Intel’s product history.
- Included quizzes on Intel technology and the game Warface.
Results
- Increased user engagement and interaction during the promotional period.
- Enhanced brand awareness for Intel and My.Games.
Campaign Overview
Our team partnered with Intel and My.Games to create an engaging long-read experience for the Intel Gamer Days.
The initiative featured exclusive offers on gaming devices and interactive activities that allowed participants to win exciting prizes while exploring Intel’s rich history in gaming technology.
Visit live version website ↗
Problem
The challenge was to create an immersive and interactive platform that would effectively communicate Intel’s legacy in gaming technology while keeping users engaged.
Intel wanted to ensure that the promotions for their gaming devices and the My.Games initiative resonated with gamers and encouraged participation in the associated activities.
Solution
We developed a dynamic long-read format that highlighted Intel’s product journey and technological innovations since its inception. This experience included two quizzes: one testing users’ knowledge of Intel products and technologies, and another focused on the game Warface.
Participants who completed the quizzes had the chance to win a laptop or receive a loot box from Warface. The project was enhanced with engaging animations and visuals, making the learning experience enjoyable and appealing.
Outcome
The gamified long-read successfully captured the attention of the gaming community, driving significant engagement during the Intel Gamer Days. Participants actively interacted with the content, with a noticeable increase in quiz completions and prize claims.
The project effectively highlighted Intel’s contributions to gaming while boosting brand awareness and participation in promotional activities.
As a result
Through a combination of informative content and interactive elements, the project not only showcased Intel’s gaming legacy but also fostered a sense of community among gamers.
The engaging format encouraged participation and created a memorable experience, reinforcing Intel’s position as a leader in gaming technology while enhancing user engagement during the promotional period.
