Evraz
Explore how GamifyCat partnered with Evraz to create an engaging digital storytelling platform that showcases employee experiences.
Client
Evraz, Forbes
Field
Engineering and producing steel products
Services
UX/UI, Web Development, 3D, Three.js, HTML5
Challenge
- Increase interest in Evraz career opportunities.
- Highlight employee experiences and working conditions.
Solution
- Developed a digital storytelling website with 3D models and employee stories.
- Users followed a virtual journey along railroad tracks, learning about Evraz careers.
Results
- Boosted traffic and job applications.
- Increased engagement through interactive storytelling and employee narratives.
Campaign Overview
Evraz wanted to create an immersive digital experience to engage potential job seekers and communicate the company’s unique capabilities. The challenge was to showcase employee stories and the work environment in a way that would resonate with audiences and generate interest in a career at Evraz.
To achieve this goal, GamifyCat was tasked with designing and developing an interactive digital storytelling platform. The project combined visual stories, 3D models and employees’ personal narratives to create a memorable and engaging user experience. The platform was optimized for both desktop and mobile devices, ensuring broad accessibility and audience reach.
Visit live version website ↗
560 k+
Total Impressions
6.0 %
Social interactions
4.5 %
Conversions CTR
Problem
Evraz needed a way to increase visibility and engagement with their recruitment platform. The challenge was to communicate the unique experiences and opportunities available at the company in a way that would resonate with job seekers.
They wanted to showcase their employees and provide an inside look into their working environment, while also driving traffic and applications to their job openings.
Solution
To address this challenge, our team at GamifyCat developed a digital platform that told the stories of Evraz’s employees in an engaging and interactive way. The platform featured 3D models of industrial equipment and locations used by the company, along with personal stories and photographs of real Evraz employees.
The user journey was visualized as a virtual trip along railroad tracks, where visitors encountered various interactive elements, learning about the company’s culture, job opportunities, and working conditions.
This seamless combination of storytelling, animation, and multimedia content, enhanced by technologies such as HTML5, CSS3, and Three.js, made the experience more dynamic and personal, allowing users to connect emotionally with the stories being told.
Outcome
The digital storytelling platform was promoted on Forbes, leading to a significant increase in visibility for Evraz. As a result, the campaign generated substantial traffic to their recruitment site, and the company saw a marked increase in click-throughs and job applications.
The engaging experience captured the attention of potential job seekers, creating a deeper connection between them and the company.
As a result
The client was thrilled with the results of the campaign, especially the recognition it received with an Awwwards nomination.
Our unique approach, combining storytelling with interactive elements, is able to increase engagement and generate interest in your career opportunities.
